Kmart & Sears Toy Catalogs

As one of the most recognized catalogs in the industry, the Kmart Toybook is a highly anticipated and carefully thought venture. 


Our team's goals were realized under an unprecedented turnaround while exceeding the client's assumptions. 

Key Roles:

Strategist | Conceptual Designer | Art Director

“Amazing!! This catalog is considered the best in the industry by Mattel and Hasbro” 

— Vice President, Kmart Storewide