As the building block for national campaigns spanning several channels, seasonal style guides are essential for a consistent story to be told. 

Most notably was the opportunity to partner on the restructure of Sears brand. During this, a large scale team of leadership heard and recognized our vision through a revitalized lens. Every aspect of the brand was carefully sanctioned to reflect a new model that would ultimately carry the brand forward. 

Key Roles: 

Conceptual Designer | Art Director | Strategist

Campaign Identity